Optimize your Website
Increase Traffic to your Website
What is Search Engine Optimisation?
Search Engine Optimisation [SEO], also known as organic search engine optimisation, is a specialised process that involves analysing your website's underlying code, architecture and visible content and making enhancements so that the site is returned more prominently in the natural search results of search engines such as Google, Yahoo and MSN.
The traffic that can be generated by the correct keyword phrases, submitting to appropriate human-edited directories, generating a sufficient amount of inbound links and making sure your web site structure is search friendly can make the difference between success and failure.
What is an SEO campaign?
A search engine optimisation campaign will identify, research and target the actual phrases that are being used in a search engine to find your business or service, and work towards making your site the most relevant for the most appropriate phrases for each major search engine.
What is the SEO Process?
First we analyse your website and your business.
We help you to choose the keyphrases that target the right audience that is likely to use your products or services, and the level of competition for each of these selected phrases in the search engine results pages.
We optimise the structural technical requirements of your site to be compatible with search engine indexing and website visitors.
Off page factors such as link building and directory submissions are then implemented over an agreed upon time frame. The extent of your 'off-page' campaigns will depend heavily on the level of competition for the selected phrases.
Your web site is then carefully monitored by analysing your Web site Traffic. The analysis will provide us feedback on what phrases are generating traffic, and whether the traffic is resulting in the desired outcome [sales, leads, e-mail subscriptions etc.]. All of this will be reported either weekly, fortnightly or monthly.
Our services are geared towards generating highly targeted traffic for your business, with an emphasis on converting this traffic into sales. Potential customers are searching for your business at this very moment - let us help you place your web site right under their nose.
Does SEM [Search engine marketing] include organic?
Search engine marketing includes organic search listing and paid search listings such as Google AdWords.
Search engine marketing can help you target customers searching for your products and services through paid search listings.
We can also add FREE news feeds for just about any news topic or subject category. To the left are links to web design articles.
More questions? Contact us for more information